Brand Strategy

Scope of works

A well-executed brand strategy influences all aspects of the business and is directly connected to consumer needs, emotions, and competitive environments. To achieve the client’s business objectives, a long-term plan is needed for the development of a brand. We tell the brand’s story through its founders’ core beliefs and guiding principles.

Brand Core

  • Brand purpose
  • Brand statements
  • Brand Core values
  • Brand key messages
  • Brand unique value proposition
  • Brand Key touch points and channels

Brand Positioning

  • Target audience
  • Market analysis
  • Brand competitive position

Brand Persona

  • Brand Personality
  • Brand Archetype
  • Brand tone of voice
  • Brand Story / concept
  • Brand tagline