Brand Strategy
Scope of works
A well-executed brand strategy influences all aspects of the business and is directly connected to consumer needs, emotions, and competitive environments. To achieve the client’s business objectives, a long-term plan is needed for the development of a brand. We tell the brand’s story through its founders’ core beliefs and guiding principles.
Brand Core
- Brand purpose
- Brand statements
- Brand Core values
- Brand key messages
- Brand unique value proposition
- Brand Key touch points and channels
Brand Positioning
- Target audience
- Market analysis
- Brand competitive position
Brand Persona
- Brand Personality
- Brand Archetype
- Brand tone of voice
- Brand Story / concept
- Brand tagline
Next