Brand Communication

Scope of works

One of the core activities of brand management consists of delivering a meaningful and focused message which maintains the brand image and its standing in the market.

Communication Strategy Analysis

  • Current situation mapping
  • Competitive advantages analysis
  • Competitive position analysis
  • Swot analysis
  • Brand pillars and barriers

Benchmark & Market Research

  • Communication case-studies
  • Communication trend analysis
  • Opportunities recommendation

Target Segmentation

  • Target Market
  • Competition map
  • Target audience

Brand Communication strategy

  • Objectives
  • Approach
  • Key Messages
  • Activities and Channels

Brand Communication Consultation

  • Communication Concept
  • Communication Storytelling
  • Communication Experience

Ministry of Industry & Mineral Resources

Brand Strategy | Art Direction | Branding | Brand Guideline Manual