Brand Communication
Scope of works
One of the core activities of brand management consists of delivering a meaningful and focused message which maintains the brand image and its standing in the market.
Communication Strategy Analysis
- Current situation mapping
- Competitive advantages analysis
- Competitive position analysis
- Swot analysis
- Brand pillars and barriers
Benchmark & Market Research
- Communication case-studies
- Communication trend analysis
- Opportunities recommendation
Target Segmentation
- Target Market
- Competition map
- Target audience
Brand Communication strategy
- Objectives
- Approach
- Key Messages
- Activities and Channels
Brand Communication Consultation
- Communication Concept
- Communication Storytelling
- Communication Experience
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